Shalina Joy, Star of DIY Network's

"American Rehab: Restoring Victoria"

Client Objectives: ​

 • Develop a series of long–term PR awareness initiatives that increase visibility that steadily brand Shalina Joy

 • Establish brand identity through introduction to key promoters, high profile influencers and through media      

    relations/community involvement

 

Strategy: ​

 • Develop an engaging media pitch which captures the attention of home improvement, remodeling and lifestyle

    publications 

 • Brand awareness: event attendance, event branding opportunities, gifting suites, media alerts and social/digital media

    platforms

 

Results: 

 • Placements include Konrol Magazine, News NJ 12, Huffington Post and a host of other outlets 

 • Position Shalina Joy as the "go to" expert by providing quick/easy DIY home projects via her YouTube channel and other

    digital/social media platforms