Güdpod Compostables™ is a revolutionary single-serve technology company bringing daily beverage solutions, which has reinventing the single-serve industry through its focus on sustainability and disruptive new beverage technology.
Chic Sugars is a custom cake boutique that brings deliciousness to life by whipping up awe-inspiring, decadent, and tasty creations. Based in Englewood, NJ (approximately 5 minutes outside of New York City), they offer fresh cupcakes, macarons, cookies, cake jars, and they are known for their amazing award-winning custom cakes.
Scope: To drive awareness and build brand equity in a very cluttered market space.
Insight: 70% of North American Consumers specifically purchased a cake or sweet good and 76% of said they prefer cakes or pastries which allow them to indulge. Keeping the baked goods aisle innovative and enticing will continue to bring these consumers in for more*.
Solution: Built credibility amongst local community, food enthusiasts and media. Shared reviews
on consumer experience, drove innovation based on unique flavors and season trends and highlighted product taste as way to differentiate business in the marketplace.
PR: Secured placement for Chic Sugars in the form of digital press, print and on-air media with 5M+ cumulative visible impressions from a local, regional and national level.
Social: Increased IG engagement by 10%, Followers by 7% and Reach by 90%.