Güdpod Compostables™ is a revolutionary single-serve technology company bringing daily beverage solutions, which has reinventing the single-serve industry through its focus on sustainability and disruptive new beverage technology.
Güdpod Compostables™ is the world’s FIRST plant-based and compostable pods product in North America. This unique technology incorporates an advanced multi-layer substrate which guarantees an impermeable oxygen and moisture barrier to deliver a 24-month shelf life, which is compatible with Keurig® K-Cup® coffee & tea and Nespresso® espresso pod brewing platforms. In additional to delivering a convenient plastic-free alternative, the pods FULLY biodegrade in 90 days in commercial composting facilities.
Scope: New, patented compostable pod technology brand looking to drive awareness and establish a presence in the sustainability market as the preferred single-serve beverage pods used with a beverage brewing system for home and commercial use.
Insight: With a strong demand for sustainable products, consumers are voting with their wallets. In recent findings, 77% of Americans are concerned about the environmental impact of products they buy and a total of 73% of Global Consumers indicated they would change their consumption habits to reduce their impact on the environment.
Solution: Developed campaign targeting corporate and consumer influencers in order to drive awareness of Güdpod Compostables and develop new business partnerships to launch the brand in key target markets.
PR: Secured placement for Güdpod Compostables in the form of digital press, print and on-air media with 2.5M+ cumulative visible impressions from a local, regional and national level.
Business Development: Initiated B2B relationships with key distribution outlets including KeHe Food, Joyride Coffee and Costco Canada.