GIANNI SPRADLEY, FOUNDER AND PRINCIPAL PUBLICIST

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Gianni Spradley is a public relations, events and brand strategist hailing from 'The Garden State' of New Jersey. 

Over the past 16 years, Gianni spread her figurative wings over the pharmaceutical, luxury brands, wines and spirits industries, as well as non-profit organizations. With over 14 years of corporate experience, her sophisticated style of strategic planning ranged from business development, branding/marketing initiatives, partnerships/sponsorships, and public relations.

 

During the late 2000’s, Gianni’s passion wilted, which affected her desire to further pursue her career in Corporate America. Through hardship, determination and a strong faith, she started on her quest to find happiness within her profession. During that time, she emerged stronger, epitomizing the essence of her favorite quote by Lena Horne “It’s not the load that breaks you, it’s the way you carry it.” With the launch of Fifteen East Media Group, Gianni has truly cultivated social and corporate aspects of public relations and branding as she works to coordinate all nuances of the

beauty and lifestyle industry. She is working not only to create a divine experience; Gianni is setting a precedent as she is functioning with positive purpose. With a diverse and robust client list, Gianni keeps the community in her heart and on the forefront as she moves toward achieving her goals and aspirations.  

With a BA in Marketing from Clark Atlanta University in Atlanta, GA, Ms. Spradley is involved in a plethora of community service initiatives, such as Dress for Success, Women Aware, and Sisters Network, Inc. 

In her spare time, Ms. Spradley enjoys reading, vigorous workouts (including boot camp and kickboxing,) traveling, roller skating, gardening and spending time with her family.

To see Gianni featured on 'The Wendy Williams Show,' please click here

NOTABLE PRESS/MEDIA COVERAGE:

Broadcast:
  • ABC's "Good Morning America"

  • BET's "106 and Park"

  • Bravo's "Real Housewives of Potomac"

  • DIY's "American Rehab" 

  • NFL's "Good Morning Football" 

Print:
Online:
  • Kontrol

  • New York Post

  • The New York Times 

  • Sports Illustrated 

  • Times 

  • Forbes

  • Huffington Post

  • The New York Times 

  • Martha Stewart Living

  • Essence 

SHERONICA PERRY, VICE PRESIDENT OF MARKETING  

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A Houston, TX native, Mrs. Perry has over 13 years of experience growing both established and new lifestyle brands. A tried and true "Marketing Maven," she has worked on brands that include Special K ®, Sour Patch ®, Nick Ricardo Collection, The Cochran Law Firm Texas, 1060 Foundation, Smiles Across America and many more.  Her passion for marketing and strategic go to market tactics allow her to unlock unique digital experiences, (social media, SEO, etc.), influencer programs and retail executions that align with both small and large budgets to get the job done. 

CRISTINA BONALDES, SENIOR DIRECTOR OF ENGAGEMENT & STRATEGY

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Cristina has spent almost 20 years working for Fortune 500 companies focusing on well known brands such as (but not limited to) Listerine, Neosporin, and Snapple. She also has developed a keen strategic mindset for short term and white space innovation as well as B2B private label portfolio management. It's this cross experience with multiple categories and business models that allow her to bring new insight and perspective to marketing challenges. 

 

Cristina has a BA in History, Sociology and Psychology from Columbia University and a MBA in Marketing and Corporate Strategy from the University of Michigan. When not marketing, she is an avid traveler targeting all 7 continents and the 7 New World Wonders + Pyramids (the only remaining "Old" World Wonder).

KELLY BIVENS, DIRECTOR OF BRANDING AND COMMUNICATIONS 

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Kelly Bivens is a strategic marketing professional with over 20 years of experience working on iconic brands such as L’Oreal, Trident gum, SunnyD, Swedish Fish, Sour Patch Kids, and Miracle-Gro. Kelly’s intuitive creativity has led to several successful campaigns that include brand strategy, social media, website creation and management, advertising campaign development, copy writing, and product innovation. A strong believer in insight led marketing, Kelly often blends that with her experience and intuition to develop impactful marketing programs that speak to consumer’s needs. 

Kelly has a BS in Business Administration with a minor in French. She followed that up with an MBA from Arizona State University and a Master of International Management from Thunderbird.

In her spare time, she helps run a local dog rescue, loves to cook, and has quite a green thumb with a large garden and many plant babies indoors.

VINCENT BROWN, SOCIAL MEDIA CHIEF WRITING OFFICER 

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Vincent Brown is an experienced marketing professional with over 7 years’ experience managing and contributing to digital marketing projects. His expertise lies at the intersection of social media management, digital project management, and copywriting. Having worked for niche brands such as the National Black Movie Association, boutique consulting firms, as well as major brands the likes of the American Nurses Association, Mr. Brown helps our clients of all sizes to chart a path to success. His “word-wizardry” is indispensable in helping brands to craft compelling stories to engage their audiences, and his management prowess ensures efficiency for every project.  

 

Mr. Brown alumnus of the University of Maryland Eastern Shore, and is also an MBA candidate at University of Maryland Global Campus. In his free time, Mr. Brown is a self-proclaimed “walking stomach”, a jovial phrase he coined to describe his foodie affinity.

LES HAYHURST, DIRECTOR OF SEO/DIGITAL MEDIA STRATEGY

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Les Hayhurst is a strategic marketing professional with over 25 years of highly customer-centric digital marketing experience. Through collaborative efforts, Les excels at developing networks of strategic partners that implement effective marketing programs and media plans that add value to all marketing efforts. Striving to keep clients moving through proven marketing processes that bring growth and prosperity, Les specializes in SEM, SEO PPC, online business listings, video content strategy and all the rest.

Les is an alumnus of Lamar University and during his free time, he loves to volunteer in his local community as well as reelin' in the big ones from fishing while traveling throughout the United States. 

Our firm also has an extension of agency affiliates located in the following cities:

 

  • Charlotte

  • Detroit

  • Houston

  • Los Angeles

  • Philadelphia

  • Seattle 

  • Washington D.C.