GIANNI SPRADLEY, FOUNDER AND PRINCIPAL PUBLICIST
Gianni Spradley is a seasoned public relations professional whose sought-after experience consistently delivers notable recognition and strategic results for her clients. Over the course of a more than two-decade career, Ms. Spradley has worked with clients of all sizes in a diversity of industries. From health and beauty, to luxury apparel, to telecommunications and community impact work, Ms. Spradley’s approach has proven advantageous to business verticals of all types. Some iconic brands she’s worked with include the likes of: Louis Vuitton Moet Hennessey (luxury fashion retailer), Zoom Video Communications (technology communications platform), multiple Broadway productions (For Colored Girls, Hadestown, MJ the Musical, etc.), American Dream Mall (2nd largest mall in America), Nutrabolt (health and wellness brand), Caresparc Community Connections (community development non-profit), and countless others. As a result of her guidance, Ms. Spradley has successfully secured client placements in noteworthy publications and media outlets including:
Good Morning America, The Today Show, Cheddar News, New York Live, Sirius XM Radio, Forbes Magazine, Yahoo Finance, Essence Magazine, Black Enterprise and more.
Ms. Spradley founded Fifteen East Media Group in 2017 out of a passion to help redefine the art of communication using original, synergistic approaches, and under her direction, the firm has blossomed into a respected player in the PR, branding, and media consulting arenas. Today, the woman-led and minority-owned enterprise has garnered acclaim both locally and nationally. Earning numerous commendations, Fifteen East Media Group has been recognized as one of the Top PR Agencies in New Jersey (central and south regions) by UpCity as well as Top PR Agency of the Year by Black Girl Ventures and Reimagine Main Street.
A proud New Jersey native and alumna of the illustrious Clark Atlanta University, Ms. Spradley is a proponent of Lena Horne’s ideology, “It’s not the load that breaks you, it’s the way you carry it.”
SHERONICA PERRY, VICE PRESIDENT OF MARKETING
A Houston, TX native, Mrs. Perry has over 13 years of experience growing both established and new lifestyle brands. A tried and true "Marketing Maven," she has worked on brands that include Special K ®, Sour Patch ®, Nick Ricardo Collection, The Cochran Law Firm Texas, 1060 Foundation, Smiles Across America and many more. Her passion for marketing and strategic go to market tactics allow her to unlock unique digital experiences, (social media, SEO, etc.), influencer programs and retail executions that align with both small and large budgets to get the job done.
CRISTINA BONALDES, SENIOR DIRECTOR OF ENGAGEMENT & STRATEGY
Cristina has spent almost 20 years working for Fortune 500 companies focusing on well known brands such as (but not limited to) Listerine, Neosporin, and Snapple. She also has developed a keen strategic mindset for short term and white space innovation as well as B2B private label portfolio management. It's this cross experience with multiple categories and business models that allow her to bring new insight and perspective to marketing challenges.
Cristina has a BA in History, Sociology and Psychology from Columbia University and a MBA in Marketing and Corporate Strategy from the University of Michigan. When not marketing, she is an avid traveler targeting all 7 continents and the 7 New World Wonders + Pyramids (the only remaining "Old" World Wonder).
VINCENT BROWN, SOCIAL MEDIA CHIEF WRITING OFFICER
Vincent Brown is an experienced marketing professional with over 7 years’ experience managing and contributing to digital marketing projects. His expertise lies at the intersection of social media management, digital project management, and copywriting. Having worked for niche brands such as the National Black Movie Association, boutique consulting firms, as well as major brands the likes of the American Nurses Association, Mr. Brown helps our clients of all sizes to chart a path to success. His “word-wizardry” is indispensable in helping brands to craft compelling stories to engage their audiences, and his management prowess ensures efficiency for every project.
Mr. Brown alumnus of the University of Maryland Eastern Shore, and is also an MBA candidate at University of Maryland Global Campus. In his free time, Mr. Brown is a self-proclaimed “walking stomach”, a jovial phrase he coined to describe his foodie affinity.
LES HAYHURST, DIRECTOR OF SEO/DIGITAL MEDIA STRATEGY
Les Hayhurst is a strategic marketing professional with over 25 years of highly customer-centric digital marketing experience. Through collaborative efforts, Les excels at developing networks of strategic partners that implement effective marketing programs and media plans that add value to all marketing efforts. Striving to keep clients moving through proven marketing processes that bring growth and prosperity, Les specializes in SEM, SEO PPC, online business listings, video content strategy and all the rest.
Les is an alumnus of Lamar University and during his free time, he loves to volunteer in his local community as well as reelin' in the big ones from fishing while traveling throughout the United States.
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