nick ricardo collection, fragrance brand
Client Objectives:
• Create a successful marketing strategy during Spring/Summer 2019 by implementing a solid PR campaign, which focuses on print/online editorial placement
• To identify the target market landscape, lifestyle imagery, tone of voice and how to penetrate effectively
Strategy:
• Develop engaging stories and pitches that speak to top tier outlets that highlight gender neutral fragrances
• Heighten brand awareness with fragrance/lifestyle blogs and influencers that are in the gender neutral space and beyond
• Handled PR gifting to respected journalists/freelance journalists that write about the fragrance space
Results:
• Placements include Rachael Ray Magazine, Business Mogul Magazine, The Quintessential Gentleman and a host of
other outlets
• Inclusion of product round ups during Holiday 2019
