OUR MISSION
We recognize the importance of working with a company who has a clearly defined purpose, focus, and a common mission.
Our mission at Fifteen East Media Group is clear: we provide public relations, marketing, branding and communications solutions that position our clients for success.
Our core values form the foundation of our business. These values guide our decision-making, our operations, and the way that we interact with our clients and with each other.
We believe in:
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Acting with integrity
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Being a collaborative, trustworthy partner to our clients
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Providing our team members with opportunities to grow
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Being ready to respond when our clients and colleagues call
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Supporting the communities where we live and work
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Championing diversity
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Always striving to improve
NICK RICARDO COLLECTION, FRAGRANCE BRAND
Company Overview
The gender-neutral fragrance brand breaking gender barriers in the beauty and cosmetic industry with a mission to slash gender norms and elevate the narrative of the POC, non binary, transgender, and gender non-conforming individual.
Strategy:
• Develop engaging stories and pitches that speak to top tier outlets that highlight gender neutral fragrances
• Heighten brand awareness with fragrance/lifestyle blogs and influencers that are in the gender neutral space and beyond
• Handled PR gifting to respected journalists/freelance journalists that write about the fragrance space
Results:
• Placements include Rachael Ray Magazine, Business Mogul Magazine, The Quintessential Gentleman and a host of
other outlets
• Inclusion of product round ups during Holiday 2019
