NICK RICARDO COLLECTION, FRAGRANCE BRAND
The gender-neutral fragrance brand breaking gender barriers in the beauty and cosmetic industry with a mission to slash gender norms and elevate the narrative of the POC, non binary, transgender, and gender non-conforming individual.
• Develop engaging stories and pitches that speak to top tier outlets that highlight gender neutral fragrances
• Heighten brand awareness with fragrance/lifestyle blogs and influencers that are in the gender neutral space and beyond
• Handled PR gifting to respected journalists/freelance journalists that write about the fragrance space
• Placements include Rachael Ray Magazine, Business Mogul Magazine, The Quintessential Gentleman and a host of
• Inclusion of product round ups during Holiday 2019