OUR MISSION
We recognize the importance of working with a company who has a clearly defined purpose, focus, and a common mission.
Our mission at Fifteen East Media Group is clear: we provide public relations, marketing, branding and communications solutions that position our clients for success.
Our core values form the foundation of our business. These values guide our decision-making, our operations, and the way that we interact with our clients and with each other.
We believe in:
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Acting with integrity
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Being a collaborative, trustworthy partner to our clients
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Providing our team members with opportunities to grow
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Being ready to respond when our clients and colleagues call
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Supporting the communities where we live and work
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Championing diversity
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Always striving to improve
The company, through its brands Cellucor, C4, and Tend develops dietary supplements for pre-workout, protein and post-workout recovery
Overview:
A global leader in sports nutrition, Nutrabolt is known and trusted by millions of consumers, consisting of elite athletes, celebrities, everyday gym-goers, and non-gym goers alike looking to optimize their performance in all aspects of life. Nutrabolt’s mission is to innovate, inspire and make products that maximize human potential accessible to all.
Scope: Drive awareness of brand and company by creating a comprehensive diversity and inclusion framework ahead of potential public offering. Social media initiatives rooted in building authenticity with minority consumers by utilizing relevant influencers and creating breakthrough cause initiatives.
Insight: African American and Hispanic consumers account for 21% of sport nutrition market and projected to grow by 15+% by 2023. These segments are underrepresented and often feel discounted from sports nutrition and fitness companies.
Solution: Developed a framework to drive brand awareness and personal connections with multicultural consumers authentically through community outreach and relatable brand influencers.
Results:
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Contributed to overall increase of +114% monthly impressions VPP
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Developed content that drove engagement rates +3pts higher than competitive set (14% vs. 11% from competitors)
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Significantly increased monthly impressions from 2MM to 30+MM (+1400%) over one year
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Significantly increased brand followers from 62K to 200K+ (+200%) over one year
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Increased aided awareness +8% versus prior year
