Tuesday Knight, independenT Hip Hop Artist

Client Objectives: ​

 • Provide hip hop artist Tuesday Knight with a successful album release through implementing a solid PR campaign

    which focused on print/online editorial placement 

 • To develop and implement strategies to expand existing market penetration 

 • Heighten brand awareness in urban music media/social media 

 

Strategy: ​

 • Develop engaging content to place on digital platforms with a substantial amount of music – one that is the epicenter       of the brand (i.e.: Spotify/Tidal)

 • Create an EPK (electronic press kit), written biography, and one sheet/fact sheet that is consistent to all other

    promotional items

Results: 

 • Placements include This Is 50, OnPointCelebz, Audio Fuzz and a host of other outlets 

 • Handled creative direction and development of Tuesday Knight's social and digital media platforms