OUR MISSION
We recognize the importance of working with a company who has a clearly defined purpose, focus, and a common mission.
Our mission at Fifteen East Media Group is clear: we provide public relations, marketing, branding and communications solutions that position our clients for success.
Our core values form the foundation of our business. These values guide our decision-making, our operations, and the way that we interact with our clients and with each other.
We believe in:
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Acting with integrity
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Being a collaborative, trustworthy partner to our clients
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Providing our team members with opportunities to grow
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Being ready to respond when our clients and colleagues call
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Supporting the communities where we live and work
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Championing diversity
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Always striving to improve
Walker and Company is the curator of the world's most consumer-centric health and beauty products company, inspiring unprecedented consumer loyalty.
Overview:
A family of brands designing health and beauty solutions for people of color. Their vision is to build the world's most consumer-centric health and beauty products company, inspiring unprecedented customer loyalty.
Scope: To drive awareness in a very establish marketplace amongst minority consumers targeting a sophisticated demographic.
Insight: African American and Hispanic male consumers have a discretionary income of $375/month on grooming products per year (average income is $50K per year) and 34% of African American and Hispanic female consumers invest heavily in purchasing haircare products online. Both African American and Hispanic male and female consumers are always looking for cutting edge products.
Solution: Development a campaign to drive awareness about BEVEL and introduce FORM Beauty to media outlets in the respective consumer target market.
Results:
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Secured placement for BEVEL and FORM Beauty in the form of digital press and on-air media with 1M+ cumulative visible impressions from a local, regional and national level.
