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Walker and Company is the curator of the world's most consumer-centric health and beauty products company, inspiring unprecedented consumer loyalty.

Overview:

A family of brands designing health and beauty solutions for people of color. Their vision is to build the world's most consumer-centric health and beauty products company, inspiring unprecedented customer loyalty. 

Scope: To drive awareness in a very establish marketplace amongst minority consumers targeting a sophisticated demographic. 

Insight: African American and Hispanic male consumers have a discretionary income of $375/month on grooming products per year (average income is $50K per year) and 34% of African American and Hispanic female consumers invest heavily in purchasing haircare products online. Both African American and Hispanic male and female consumers are always looking for cutting edge products. 

Solution: Development a campaign to drive awareness about BEVEL and introduce FORM Beauty to media outlets in the respective consumer target market. 

Results:

  • Secured placement for BEVEL and FORM Beauty in the form of digital press and on-air media with 1M+ cumulative visible impressions from a local, regional and national level. 

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