Walker and Company is the curator of the world's most consumer-centric health and beauty products company, inspiring unprecedented consumer loyalty.
A family of brands designing health and beauty solutions for people of color. Their vision is to build the world's most consumer-centric health and beauty products company, inspiring unprecedented customer loyalty.
Scope: To drive awareness in a very establish marketplace amongst minority consumers targeting a sophisticated demographic.
Insight: African American and Hispanic male consumers have a discretionary income of $375/month on grooming products per year (average income is $50K per year) and 34% of African American and Hispanic female consumers invest heavily in purchasing haircare products online. Both African American and Hispanic male and female consumers are always looking for cutting edge products.
Solution: Development a campaign to drive awareness about BEVEL and introduce FORM Beauty to media outlets in the respective consumer target market.
Secured placement for BEVEL and FORM Beauty in the form of digital press and on-air media with 1M+ cumulative visible impressions from a local, regional and national level.